September 2, 2010: Lawman Pg3 launches VERTEBRAE’ – A WORLD WIDE PATENTED DESIGNER JEANS and announces India’s Fashion Diva and Bollywood Star Kangna Ranaut as their brand icon.

Kewal Kiran Clothing Limited which has an annual sales turnover in 2009-10 of over Rs300 crores has clocked a growth of 25% since 2009 and is the owner of India's successful leading denim brand Lawman Pg3.

Lawman Pg3 has recently launched the famous Y-fi stitch, the first Indian patented denim product to the International market and is today launching yet another international patented product called VERTEBRAE in India.

LawmanPg3 Vertebrae is a unique result of hours of research, plenty of design board trials, countless number of process variations and a lot of accurate measurements. A combination of clinically accurate wash and stitch put together gives you the pair of jeans that has an exciting new uber-cool designer look and feel which shows off a vertebral column.

LawmanPg3 Vertebrae denim collection is available in over a dozen styles and fits. The seasonal palette focuses on traditional blues, blacks and greys. Specially designed addictive accessories complete the look for every persona.

The Vertebrae shopping experience will begin from 1st September 2010 at all leading retail majors - Globus, Central, K-Lounge as well as LawmanPg3 Stores across the country.

Vertebrae will be also available in all KKCL’s 145 stores in 77 cities across India.

Courtesy: Sampurn